The economic downturn is dramatically impacting consumer budgets, making shoppers think twice about their spending. This puts pressure on ecommerce merchants to adapt the online shopping experiences to maximize profitable conversions. As with any period of economic uncertainty, there’ll be winners and losers. The merchants that succeed will need to do more than offer the right products at the right prices. They’ll need to focus on the experience across the customer journey and that starts with following these five tips across their operations.

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